I can't decide whether I am sad or bored when I look at a model wearing gorgeous clothing who looks like someone poured dirt in her coffee. I get so hyped when the latest preview to a seasonal collection is released, but the excitement dies down a bit when I feel anger radiating off of my computer screen or magazine page. Many of the models present the clothes with a standard look of an emotionless expression, half closed eyelids, and a tight or limp frown. Why is smiling so rare in the fashion industry?
The majority of designers who opt for no smiling do so because stern and serious expressions are viewed as mature and sensible. A look of seriousness is a tactic for keeping the attention on the clothing piece(s) and not the model. Those dark expressions are believed to be alluring and admirable and show results of selling the items better, and the same perceptions are held among designers, critics, as well as the general audience because this notion has been programmed as what is right and branded into this community for so long. In regards to her rare smiles, Victoria Beckham even stated, "I'm smiling on the inside, but I feel like I have a responsibility to the fashion community." How sad.
I can't understand why smiling is so frowned upon. Smiles are welcoming, captivating, and beautiful! For example, anytime I've started falling for a guy it began with his smile. The same concept applies to fashion. Do you want to display a collection that people will fall in love with/for? Fill it with smiles! They draw people in! There are rare occasions where designers have smiling models such as in Stella McCartney's Fall/Winter 2010-2011 collection, but they are often bashed for it.
Smiling adds to the entire show and makes it fun! Although Victoria's Secret has a completely different image than our big name designers today, the models always come out with a smile and individual attitude keeping things light and happy. Why is their annual fashion show such a huge deal? Though it may have to do with the attire and celebrity performers, it is overall a time full of festivity which I believe to be an important aspect of fashion shows despite the fact that it is lacking in many. I remember stopping by Bryanboy's site, the father of fashion blogging, to watch the Valentino Haute Couture Fall/Winter 2015-2016 show. I could not even get past the haunted house music. I tried to focus on something else such as the clothing, but again, the models looked depressed. I did make it through a whole minute though.
Thank you lovelies,
Have a beautiful week.